Press Room

Press Release

For Immediate Release - 07/24/2007

AXA EQUITABLE FILLS THE GAP BETWEEN TERM AND PERM

New York, NY - July 24, 2007 - AXA Equitable further enhanced its life insurance product portfolio by introducing Return of Premium (ROP) Term^SM life insurance, available for 20-, 25-, and 30-year level periods. The announcement was made today by Michael Ferik, Senior Vice President, Life Product Development.

AXA Equitable's ROP Term^SM premiums are priced between the company's traditional level term and permanent life insurance. "ROP Term^SM fills the product gap between term and perm," said Mr. Ferik. "Term life is largely known for its affordability. Clients who can't afford or don't want permanent insurance often turn to traditional term insurance as a temporary solution. For those who can afford to pay more than the traditional term premium, however, ROP Term^SM offers clients death protection for a selected period and then gives them their money back income tax-free."

If a policyholder outlives the ROP Term^SM level premium period and the policy is still inforce, he or she will receive a refund of 100% of the eligible cumulative premiums paid*. The cash refunded is federal income tax free. "In essence, the policyholder is rewarded for outliving the level premium period," said Mr. Ferik.

Rate of Return

"A good way to look at the ROP Term benefit," says Mr. Ferik "is to calculate the rate of return that would need to be earned on the annual premium difference between AXA Equitable's traditional Level Term Series and the ROP Term^SM Series." For example, if a 35-year old female, Preferred, non-tobacco user purchased a $1 million ROP Term^SM 30-year policy, the annual premiums would be $1,455, instead of $895 for a traditional 30-year Level Term policy. On the difference of $560, she would have to earn 5.6% after tax on an investment each year to have the same amount of money as the ROP Term ^SM benefit amount. In a 28% tax bracket, that would equate to a 7.8% return.

Ease of Convertibility

As families and/or businesses grow, it may make sense to 'move up' to permanent life insurance, which offers lifelong death benefit protection. During specified periods, ROP Term^SM is convertible to AXA Equitable's permanent life insurance, without having to furnish additional evidence of insurability. Giving clients time to make up their mind, AXA Equitable's conversion privilege is available for the first 15 years of a 20-year ROP Term^SM policy, the first 17 years of a 25-year ROP Term^SM policy and the first 20 years of a 30-year ROP Term^SM policy, until the policy anniversary nearest the insured's 70^th birthday.

When a policyholder exercises the conversion privilege, the cash value of the policy can be applied to the new permanent policy or, if preferred, taken in cash. In addition, AXA Equitable guarantees a conversion credit to reduce the first-year cost of the new permanent insurance policy

About AXA Equitable ROP Term ^SM Series

AXA Equitable's ROP Term ^SM includes a choice of benefit riders for an additional cost that enable clients to expand their coverage, including a Disability Premium Waiver, and Children's Term Insurance Rider. Variations by state may apply to the AXA Equitable ROP Term^SM Series.

AXA Equitable's Return of Premium Term ^SM (Policy forms 148-20, 148-25, 148-30 or state variations) is issued by and is a service mark of AXA Equitable Life Insurance Company, New York, NY. All guarantees are based on the claims-paying ability of AXA Equitable Life Insurance Company.

About AXA Equitable

AXA Equitable Life Insurance Company has been in business since 1859 and is a leading nationwide issuer of life insurance and annuity products. The company has over 11,000 employees and sales personnel and approximately 4.8 million policy/contract holders nationwide as of December 31, 2006.

AXA Equitable Life Insurance Company, New York, N.Y., is one of the premier U.S. organizations providing life insurance and annuity products and services for the financial services market. Variable products are co-distributed by affiliates AXA Advisors, LLC, and AXA Distributors, LLC.

AXA Equitable's parent company, AXA Financial, Inc., is a member of the global AXA Group, a worldwide leader in financial protection and wealth management. AXA Group's operations are diverse geographically, with major operations in Western Europe, North America, and the Asia/Pacific region. The AXA ordinary share is listed on the Paris Stock Exchange and trades under the symbol AXA. The AXA American Depositary Share is also listed on the NYSE under the ticker symbol AXA. AXA Equitable is solely responsible for its life insurance and annuity obligations.

AXA Equitable is a sponsor of the Variable Annuities Knowledge Center (www.variableannuityfacts.org), an online resource aimed at helping consumers understand the facts surrounding variable annuities. The Variable Annuities Knowledge Center is operated by a standalone non-profit organization and is overseen by an independent advisory board.

* Eligible cumulative premiums include premiums for the policy that were paid prior to the benefits expiration date and do not include premiums for riders or additional risks.

GE- 40806 (07/07)